Rogers is a third generation, California-based coffee producer with an good story to tell. First started in San Francisco, expanding to the Bay Area, and, now, located in Lincoln, CA, it was started by a family that didn’t know much about coffee roasting. Good business sense and a willingness to try and fail led them to become a leading and well-respected, organic coffee producer who makes several delicious brews.
Our tour started with our enjoying coffee while viewing videos about the family’s history of coffee production. Then Laura, a grand-daughter of the founder, led us through something like 600,000 square feet (the size of five Costcos, their biggest customer) of bean storage, roasting, and packaging.
The barrels contain Jamaican Blue Mountain coffee that is sold for $50.00 for 12 oz. Jerry wanted some but Anna Lee said no. BOO.
Laura explained the company’s commitment to finding ever more environmentally-safe and efficient ways of making coffee that was also highly rated for flavor. This included getting rid of the plastic pods that fit in the current rage of coffee makers in favor of environmentally friendly alternatives. This machine fills the pods.
We concluded with videos on the Rogers family’s commitment to improve the life of their growers who live in Guatemala, Panama, Mexico and Rwanda. Then we bought a flavor that was new to us. Looking forward to remembering a nice morning while sipping our coffee.